Orange County, Calif. – The co-founders of FireSocket LLC, Brad Perry and Jonathan Ord, have recently been honored in OC Metro magazine’s “40 Under 40” list for 2007, which annually celebrates Orange County’s most successful young entrepreneurs and executives. FireSocket is a collection of companies providing customer relationship management solutions to niche markets. DealerSocket belongs to the automotive retail sector.

Perry is president of DealerSocket and Ord serves as Chief Executive Officer.

More than 25,000 users and 425 dealerships use DealerSocket’s solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations. Dealership franchises of all sizes, including Van Tuyl, UAG, Gosch, Larry H. Miller, Ken Garff, Findlay, United Auto Group, Mossy and Hendrick Automotive leverage DealerSket to optimize operations, increase revenue and enhance profits.

Perry told OC Metro that the smartest move he ever made was to “jump off the cliff of risk and start a business from scratch.”

Perry and Ord, both 35, have extensive experience developing best practices for specific technology and business management models. Their careers ran parallel at Deloitte & Touche LLP and Ernst and Young, and later they joined forces at Foreshock, a consulting application service company.