FI showroom red and grey logo
MenuMENU
SearchSEARCH

RocketCity Explores Opportunities to Sell Its Organization

Rocket City Automotive Group Inc. announced today that it is presently exploring multiple avenues to sell the RCAU organization to automotive industry tycoons.

by Staff
June 27, 2007
2 min to read


Orlando, Fla.— Rocket City Automotive Group Inc. announced today that it is presently exploring multiple avenues to sell the RCAU organization to automotive industry tycoons. Russell Chaney and Shane Rapp, founders of CARad, an organization purchased by eBay Motors in March, 2003, have been retained to guide RCAU and lead the overall campaign.


CARad, an online automotive software solutions company operating as a preferred solutions provider for eBay Motors, has provided dealers nationwide with vehicle listing solutions for eBay Motors for over five years. “The product line offered by CARad was nearly identical to that of RCAU’s,” said Jeff Roman, CEO of RCAU. On March 3, 2003, CARad was purchased by eBay Motors to integrate an already booming vehicle listing software directly into the eBay Motors listing tool.

Ad Loading...


“It is our professional opinion that the Rocket City Automotive Group is a prime candidate for a potential buy-out by the industry’s leading organizations,” said Russell Chaney, co-founder of CARad. “The software platform created by RCAU has made remarkable progress and continues to show its tremendous impact in the online automotive market. We intend to use our experience gained through the sale of our company, and our vast knowledge of the industry, to aid RCAU in its preparation and negotiations of a proposed acquisition.”


CARad founders Russell Chaney and Shane Rapp, through their extensive knowledge on positioning an organization to become an appetizing purchase opportunity for large industry players such as eBay, AutoTrader and Google, will guide RCAU and its personnel to properly position its organization both financially and in the marketplace to provide an enticing opportunity to interested buyers.


“Although we have recently entertained numerous merger opportunities, it is our belief that the RCAU organization has tremendous buyout and acquirable appeal,” said Roman. “By estimated numbers, RCAU presently represents over 25 percent of all vehicles listed for sale on eBay Motors, which by opinion would make for an apparently obvious purchase prospect for eBay Motors. Partnering with the founders of a solutions provider company that has been purchased by eBay was the most logical and tactful choice to make aggressive moves in this campaign.”


Topics:F&I

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →