SAN DIEGO — Premier Dealer Services utilized its tenth annual national agents meeting in Hollywood, Fla., as the stage to unveil its new vehicle service contract program, Premier Essential.

“Premier Essential is specifically designed to give dealers and consumers benefits not found in other vehicle service contracts while keeping it competitively priced,” said Mark Baker, Premier Dealer Services’ national sales manager.

Key features and benefits of Premier Essential include: new category rating variables with immediate updateability to reflect changes to manufacturers’ warranties; make and model classes that improve accuracy in the establishment of reserves; fewer surcharges; lowered and simplified frictional costs; and alignment of Premier, agent and dealer interests to maximize product growth and stability.

Premier Dealer Services will offer Premier Essential immediately on all new accounts and will begin the rollout of the program to existing accounts in the near future.