NEW YORK — Assurant, Inc., a provider of specialty insurance and insurance-related products and services, announced recently that it has named Mark J. Bohen to fill the newly formalized position of senior vice president, marketing, effective Sept. 1, 2007.
Reporting to Michael J. Peninger, Assurant's interim chief financial officer, Bohen will be responsible for leading a cross-company team that generates, analyzes, tests and disseminates revenue and profit-generating business ideas to benefit Assurant's clients and customers. He will also be responsible for strategic brand management at Assurant.
Bohen, 46, will maintain offices in New York and Kansas City. He joined Assurant in 1998 as senior vice president, marketing and customer relations, Assurant Employee Benefits. Prior to joining the company, he held marketing and brand management positions at Citibank, Nabisco Biscuit Company and McCain Foods. He is the former chair of the Life Insurance Market Research Association (LIMRA) Group Insurance Marketing Committee and a graduate of Kansas City Tomorrow, a community leadership development program. He also serves on the Board of Directors of CommunityLINC, a non-profit organization that aids homeless families.