Columbus, Ohio — Auto Dealer Traffic, Inc., an automotive search engine marketing company, announced that automotive industry consultant Patrick Stanton has joined the company's Board of Advisors. Stanton is a principal with the Seattle-based consulting firm Cascade 10, and has over 12 years experience as a consultant, entrepreneur and executive in the Internet, clean technology and transportation industries.
"Patrick is a well-known auto industry expert. His incredible knowledge and experience, along with his expertise in developing OEM strategic partnerships, will be invaluable as our company continues its rapid expansion. We look forward to his guidance and assistance in the months ahead," said Todd Swickard, president and CEO of Auto Dealer Traffic.
Before joining Cascade 10, Stanton served as vice president, Business Development for Dealix Corporation. As part of the early executive team, he developed strategic alliances with major brands such as Yahoo!, Microsoft, AOL, General Motors and Ford, and helped build Dealix into one of the automotive industry's leading internet marketing services companies.
Prior to Dealix, Stanton achieved similar success as vice president, Business Development for Autoweb.com (acquired by Autobytel), where he ran the company's enterprise sales and affiliate marketing programs.
"Auto Dealer Traffic is the premiere search engine optimization and marketing organization in the automotive space," commented Stanton. "I am particularly excited about my involvement with ADT because the group was founded by dealers, which gives them an unparalleled understanding of the market. They are also the only company that not only has the technology to provide dealerships with a fully integrated SEO and Pay Per Click program, but one that can be implemented on any platform," Stanton added.
Stanton is the founder and corporate development chair of the California Clean Tech Open, a business plan competition to promote the commercialization of clean technologies. He is also the founder of Chobe Group LLC, an angel investment and advisory organization bringing best practices in automotive retailing to emerging markets such as India and the People's Republic of China.
Stanton began his career as a consultant with Accenture. He holds a BA in Geography from the University of Colorado at Boulder, and an MBA in Finance and Economics from Columbia Business School.