St. Petersburg, FL – Payless Car Sales, Inc. recently announced its most recent “Dealer of the Month” Award, indicating that its dealers perform consistently well from coast to coast.

October’s award went to East Coast franchisee Miami Master Cars, Inc., d/b/a/ Payless Car Sales of Miami, Florida; whereas September honors went to the Sina Machine Company, Inc., d/b/a Payless Car Sales of Pasadena, California, which means both coasts were represented for the award in back-to-back months. To win the Dealer of the Month award a Payless dealer must achieve well-defined performance goals in a variety of areas, such as retail sales volume, brand image compliance and customer service. Just one customer complaint during the month will take a dealer out of the competition.

“The Payless brand is emotionally charged and action driven and has proved phenomenally successful in helping us garner the public’s attention in every advertising medium that we have used,” said Ray Shafie, owner of Payless of Pasadena. “In the two-plus years that we’ve carried the Payless banner, it, the Payless name, has proven particularly powerful on the Internet. That’s where most shoppers go in search of a bargain, and many of them inevitably end up viewing our real-time inventory of late-model, low-mileage vehicles on and then visit our lot.”

Saeid Nikpour, one of nine Payless franchisees in the Greater Miami Area and winner of the October award, seems to concur. “We’ve been with Payless for three years now, and each year we’ve grown beyond our expectations,” Nikpour said. “Quality, service and savings – that’s what Payless is all about. The credibility their national branding brings to an independent dealer has helped us differentiate ourselves from the stereotypical, ‘used-car image’ that too many of the public have of our industry.”

Michael J. Harley, president and COO of Payless Car Sales, Inc., is pleased with the growth of the brand and its Internet presence.

“We are extremely proud of what we are building here at Payless, because in today's fast-paced, Internet-connected and electronically-enhanced world consumers are increasingly relying on brands to provide a short cut in their decision-making process,” Harley said. “The more familiar the brand, the more trust they have in it. In a sea of independent used-car lots spread across the country, the Payless dealership has become an island destination for shoppers searching for a great deal on the car of their dreams. We couldn’t have done that without developing a core of experienced and professional dealer franchisees like Ray and Saeid.”

The Payless Franchise System is designed to help qualified independent used car dealers sell more cars. Through affiliation with its well-recognized and trusted brand, Payless provides “preferred vendor” relationships with floor plan providers, retail lenders, F&I product and other industry suppliers; unique access to pre-owned rental inventories; on-going consulting from a professional staff and a strongly optimized, highly visible and nationwide lead generating website.

Initially formulated to provide a sales platform for disposing of rental vehicles for its sister company Payless Car Rental, Payless Car Sales became a separate entity in February 2002 and has now grown to over 50 locations in 16 states and Puerto Rico. Payless Car Sales, Inc. is a wholly-owned subsidiary of Florida-based Avalon Global Group, Inc., a privately held company headquartered in St. Petersburg, Florida. For additional information about Payless Car Sales, visit