Auto Dealer Traffic Inc., a search engine marketing (SEM) company, was chosen by automotive ad agency Graham Advertising to be the company's exclusive SEM partner. Auto Dealer Traffic was selected after an extensive review process of several leading automotive SEM vendors.

"Auto Dealer Traffic was chosen because of their industry reputation, responsiveness and cutting-edge Internet strategies," said Kirk Oleson, CEO of Graham Advertising. "Their knowledge of new media and emerging technologies compliments our expertise in traditional media."

In addition to Search Engine Marketing, Auto Dealer Traffic will implement online marketing programs that incorporate behavioral targeting to drive additional local in-market consumers to dealer websites, generate more sales activity for all areas of the dealership and optimize dealer websites.

Auto Dealer Traffic provides dealers with comprehensive Search Engine Marketing programs, including Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaigns. The proprietary software can work with any existing web site platform. ADT's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.