Cincinnati, Ohio — OneCommand released its new technology platform, OneConnect. OneConnect arms auto dealers with a complete suite of easy-to-use customer communication tools, enabling the design and execution of multi-channel marketing campaigns within seconds.
OneConnect integrates advanced consumer data segmentation with personalized communications across multiple channels including voice, direct media, personalized Websites, e-mail and mobile marketing channels. All communications can be designed and coordinated from a single console to be sent to the customer by his or her preferred method of communication with just a few clicks of a mouse.
"Consumers are bombarded with all manner of communications, so dealers have a challenge when trying to reach and create an impact on their customers. OneConnect allows dealers to design highly targeted multi-channel campaigns. Targeted multi-channel campaigns that coordinate messages across those channels have been proven to increase overall consumer response rates by as much as triple the rate of return of any single channel," commented Al Babbington, CallCommand CEO.
With OneConnect a dealership can administer all its campaigns through a single console, providing dealers a turn-key solution through which they can manage what the dealership wants to say, the channel of communication it wants to use balanced by the consumer's channel of preference, and then receive real-time reports so the dealership can track success and ROI for each campaign.
OneConnect has also been designed to ensure complete compliance with all legislation for all forms of customer communications. The regulatory environment is growing more challenging and the lack of compliance more costly. OneCommand takes regulatory compliance off the dealer's shoulders and manages everything for the dealer. In addition, a team of compliance staff work closely with dealers to ensure that messages to the consumer are fresh and valuable while maintaining legal compliance.