Sarasota, Fla. — Inc. launched its all new Certified Female Friendly Interactive Training Center for automotive retailers to effectively deliver interactive online training on how to attract, sell, retain and increase loyalty with women.

The new virtual training was developed to provide the dealership with a more cost-effective solution to train the entire dealership staff. The new platform provides an opportunity for the dealership to train a larger percentage of the staff, which has proven to be an advantage for dealership for both sales and service.

"Our goal is to provide monthly training that is beneficial to the dealership staff to help them in all aspects of the automotive ownership experience, and by utilizing this Web base platform we can deliver timely video training along with testing to provide the precipitants and the dealership with the necessary tools to increase the sales and customer satisfaction," according to Peter Martin, founder and CEO of

Certified Female Friendly helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process.

Each video training segment is five to six minutes long and is followed by five summary questions that need to be correctly answered in order to move onto the next segment. The concept was to develop short interactive training segments that keep the viewer engaged as the content is being presented. The presentation can be paused and resumed at any time without the need to restart the whole training process from the beginning.

Certified Female Friendly not only trains employees on how to effectively communicate with women consumers, but tracks, monitors and reports on every aspect of the training and everyday operational expectations, ensuring complete accountability of the workforce. The Certified Female Friendly training platform provides detailed reports on exactly what employees learn, understand and implement, giving an organization instantaneous insight to the work habits of the company at an enterprise level. Real-time reporting and tracking shows management how each employee ranks and understands the training and testing.

"Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, president of "Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."