DAYTON, Ohio — Reynolds and Reynolds and Northwood University announced the joint development of a signature program to be offered by Northwood University as part of its automotive marketing curriculum. The class will first be offered in the spring quarter 2008 on Northwood’s Florida, Michigan and Texas campuses.
The course, called “Measurement Driven Management: Powered by Your DMS,” which utilizes Reynolds software applications and technology, was designed by Reynolds and Northwood for students at the senior level. It includes a study of dealership operational and financial processes and includes a review of the functions and management of each dealership department.
“We’re delighted to continue our 30-year relationship with Northwood University,” said Trey Hiers, vice president of Corporate Marketing at Reynolds. “A lot of hard work went into this project and we are very pleased with the outcome of the course.”
“Measurement Driven Management: Powered by Your DMS” is an advanced level college course developed from Reynolds’ years of experience in serving automotive dealerships and Northwood’s experience in knowing what is required to train students to be successful in the automotive management world. The course teaches students to solve dealership problems based on real customer situations from Reynolds Consulting Services and is designed to equip students with the tools, techniques and insight to become even more valuable contributors in the automotive retail market.
Matt Davenport, practice development director for Reynolds Consulting Services, said, “In a powerful partnership between academia and business, we have the honor of developing and launching the capstone course for Northwood University’s signature automotive program and take this as the ultimate vote of confidence by respected Northwood faculty.”
“We are excited about this opportunity because we are able to incorporate real-world case studies,” added Joseph Lescota, Northwood University’s chair of automotive marketing. “Using the insights from Reynolds Consulting Services validates what we are teaching in the classroom and helps students shorten their industry learning curve.”