Hoffman Estates, Ill. — ADP Dealer Services introduced its Business Online suite of solutions, which will allow dealerships to offer a complete online sales transaction to Web consumers.
“We realized it’s becoming a competitive necessity for dealers to be able to offer a complete and accurate online experience to consumers, including the ability to purchase vehicles. ADP’s Buy Online supports an efficient, satisfying customer-driven sales process and lets dealers provide the same experience to online consumers as they offer to their customers in the physical dealership,” said Steve Anenen, president of ADP Dealer Services. “Consumers can either purchase their vehicle online or begin the process on the Internet and take delivery at the dealership, whichever way they prefer.”
With Buy Online, consumers gain the convenience and the dealer maintains control of the sales process. And accuracy is assured with real-time integration to the dealership’s dealer management system (DMS), including the F&I, credit and vehicle inventory applications. Its capabilities also include automatic vehicle-specific quotes; automatic lead responses with a quote; upgrade, protection and warranty information; trade-in, down payment and payment options; and vehicle hold and sales appointment.
As part of its Business Online suite, ADP is also introducing Credit Online, a guided online credit application and pre-approval process for online consumers. Available from a dealer’s Website and delivered in a highly secure environment, ADP’s Credit Online is designed to generate high-quality finance leads to dealers. It includes a virtual presenter to guide consumers through the process of getting pre-approved.