Cincinnati, Ohio - OneCommand, formerly known as CallCommand, has announced the appointment of Casey McCaffrey, former Director, Strategic Marketing Initiatives for the Dealer Operations Group with Autobytel, to Vice President of Field Service at OneCommand. McCaffrey will be responsible for running OneCommand’s industry-leading field support division. He will ensure all Field and Regional Account Managers are fully trained by OneCommand as business consultants that effectively guide dealer customers to achieve maximum ROI from their OneCommand tools. He will be based out of OneCommand’s Costa Mesa, CA offices and report directly to OneCommand President and COO, Mike Martinez.
“I’m very pleased to have Casey join our team. He is a creative and highly qualified marketing and business professional with twelve years of distinguished performance specifically working with US based manufactures and retailers. Casey is a team builder and tactical planner well known for his ability to build strong and lasting business relationships. Our Field Account Managers and dealer clients will benefit greatly from his experience and knowledge,” commented Al Babbington, OneCommand CEO.
Commenting on his new position, McCaffrey stated: “OneCommand is already known throughout the industry as a market leader in field support and customer service. I am excited to join such a dynamic and growing company to help take it to the next level.”
McCaffrey brings to OneCommand more than a decade of experience in managing and developing value-added customer service and customer retention programs.
Prior to OneCommand, McCaffrey worked for eight years at Autobytel where his most recent position was Director, Strategic Marketing Initiatives for the Dealer Operations Group, responsible for developing and implementing excellent service and best practices to Autobytel’s 3,000-plus dealer customers. During his tenure he built a team of 55 account managers and launched a suite of marketing services that enhanced dealers’ market experience with Autobytel, producing a 20% reduction in customer defection.
Prior to Autobytel, McCaffrey served as the National Dealer Training Director at AutoWeb.com Inc., a company subsequently acquired by Autobytel.
McCaffrey holds a Bachelor of Science Degree in Agriculture Science with a Business Minor from California Polytechnic State University, San Luis Obispo, and a degree in Business Marketing, Communication Management from the Marshall School of Business, University of Southern California.
2007 was a year of tremendous growth for OneCommand as the company saw a 160% increase in revenue and grew its customer base by nearly 300%. It also sent out over one hundred million communications on behalf of its customers, equivalent to reaching more than 1/3 of the total US population. 2008 promises further growth with a new set of tools to help auto dealers design and execute powerful and effective multi-channel campaigns that have been proven to increase overall consumer response rates by as much as triple the rate of return of any single channel.