BEVERLY, Mass. — DataOne Software announced that its WebMall technology is powering the new Greensboro News & Record consumer auto site at The WebMall platform provides increased functionality, new tools and more high-quality content for local auto buyers and sellers.

“Our shared vision and collaboration with Greensboro News & Record was ideal, with the project moving from conception to implementation and launch in less than four weeks,” said Jock Pereira, general manager of DataOne Software. “The user experience has been completely redefined to attract more visitors and provide them with everything they need to easily research and purchase a vehicle.”

The new site combines DataOne Software’s inventory management and WebMall technology with the paper’s online, print classified and For Sale By Owner vehicle listings to create a seamless, searchable online database for consumers. Visitors to the site can now quickly and easily find an auto, build a car, find a dealer, research vehicles, sell autos, review newspaper vehicle ad listings, see area traffic reports and join the community for information on local auto clubs and racing.

Additional features include:

--A faster, easier and more accurate search interface for users

--An advanced system for promoting specific dealers and cars

--An Open Source Architecture ad banner system that supports multiple banners and targeted advertising

--New research, review and compare functionality