SUWANEE, Ga. — Chernek Consulting Inc. (CCi), a consulting and automotive F&I and sales personnel training company, recently launched a new product sales division, featuring A-rated company products for car, RV and marine dealers. Products include service contracts, windshield protection, key replacement, credit life and gap insurance, credit disability insurance, undercoating and rust protection and many more.

"CCi is already known for its training workshops that provide dealership sales and finance managers with our time-tested and proven tools and selling techniques," says Becky Chernek, founder, president and CEO. "Now we are providing both current and new clients the opportunity to purchase the products they already need and want at the most competitive prices, but with a much desired bonus."

Chernek adds that CCi is developing individualized ongoing partnerships "that enable us to provide dealers with our in-store and regional training workshops for sales and finance personnel free of charge. Depending upon the option selected by the dealerships, they may also receive free anytime phone and e-mail consultations, and free continuing product support and training. All this in exchange for the purchase of our top-of-the-industry products their customers will readily endorse."

"The launching of our product division enhances our ability to serve clients more effectively," Chernek adds. "Well-trained, knowledgeable, customer-focused sales and finance personnel not only ensure a dealer's growing profitability, it earns them the respect and ongoing support of their customers who return time and again for updated products and vehicles." Chernek believes the adding of CCI's "free options" feature to their product offerings will widen the gap between CCi and training-only companies in the automotive industry. "We have always considered our company to be a vanguard of trends," she says. "Our customers appreciate that."