ST. LOUIS — Dent Wizard International announced that Dennis Spedale has joined the company as regional finance and insurance director for the central territory.

Based in Chicago, Spedale will manage strategic growth and development of Dent Wizard paintless dent removal services in Arkansas, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Ohio, Tennessee, West Virginia and Wisconsin.

Spedale’s efforts will focus primarily on general agents for the purpose of marketing Assurance, a bundled F&I service product package. Assurance combines ding and dent repair by Dent Wizard, interior and exterior protection by PermaPlate, and tire and wheel road hazard coverage from Sonsio.

“We are pleased that Dennis has joined our team to run an area that offers tremendous growth opportunities for the company,” said Lindsey Bird, Dent Wizard’s vice president of F&I. “His diverse experience in selling automotive products and services, including F&I products, has given him a wealth of knowledge. His expertise will be a great asset to Dent Wizard.”

Spedale joins Dent Wizard after having served as a contractor with Ford Motor Company, rolling out the new Sync initiative to Ford, Lincoln and Mercury dealers nationwide. Previously, he was national sales manager for ECP Protective Coatings of Chicago, where he was responsible for distribution of aftermarket and F&I products to dealers. He also has been regional sales manager in New York for Audiovox Corporation, a marketer of automotive entertainment, vehicle security and remote start systems, consumer electronics products and accessories.