“PickupTrucks.com allows Cars.com to act upon a strategy to grow our presence in the truck market and quickly expand our current truck offering to drive even more value for consumers and our advertising partners,” said Cars.com president Mitch Golub. “With this acquisition, we will be able to deliver a highly-engaged audience to automotive manufacturers and dealer advertisers seeking to reach in-market truck buyers.”
PickupTrucks.com was launched as PickupTruck.com in 1995 by renowned truck writer and site editor Mike Levine, who will continue to operate the site as a standalone. However, in addition to the site’s comprehensive truck reviews, news and ratings, thousands of new and used pickup truck listings from Cars.com will now be searchable on PickupTrucks.com.
“The affiliation with Cars.com, one of the most popular destinations in online vehicle shopping, will bring a wider audience and additional resources so we can continue growth of the PickupTrucks.com site,” Levine said. “Our site users and fans can expect more specialized truck content and functionality to help them make the right truck-buying decision.”