PHOENIX –- Direct Marketing Associates Corp. announced it's offering a money back guarantee on its marketing system.

In conjunction with celebrating its 13th anniversary, the company unveiled the industry's first Return on Investment (ROI) guarantee to help franchise dealers faced with tough market conditions.

"Dealer principals are keeping a watchful eye on expenses and demanding ROI on every advertising dollar spent, so we elected to offer a guarantee with our product," said Robert Davies, president of Direct Marketing Associates Corp. "It is no secret that automotive sales are down, but the core subprime lenders are still offering fresh [bankruptcy] options that fit perfectly with this program."

The system was developed by Direct Marketing Associates Corp. in 2003. This private and secure Web-based BK management tool is designed to provide the subprime retail professional with accurate and industry leading FRESH data for marketing.

"Due to our clients' success, our confidence level is extremely high with this product," added Mr. Davies. "We want to eliminate any advertising risk, and give support to dealers that are struggling and tired of being taken advantage of by fly-by-night ad companies."