ATLANTA — Safe-Guard Products International LLC has announced the launch of SAFEKEY, a new product that is designed to provide emergency assistance service for customers who have had their keys lost, stolen or locked in their vehicles.

The SAFEKEY program provides customers with vehicle or home lock-out assistance, taxi or rental car emergency transportation assistance, multiple key replacement and emergency towing coverage. The program also includes live personal assistance available 24/7 in the event of a lockout or lost keys, according to Safe-Guard.

"It has always been our company’s philosophy that consumers know good products and want to purchase good products. With the amount of ancillary products coming on the market each year, Safe-Guard is very selective concerning the programs that we offer," said Doug Duncan, Safe-Guard Products CEO and president. "SAFEKEY will provide dealers with one of the most comprehensive key-related emergency assistance services on the market."