CINCINNATI — OneCommand, a provider of automated multi-channel marketing for the automotive industry, has added the Call Capture & Return solution. The new feature is designed to capture phone leads, measure and increase return on investment from advertising efforts, drive traffic and increase sales.

The marketing solution ensures automatic follow-up for every phone inquiry, so every customer receives prompt and professional communication. With this tool, customer needs can be quickly addressed and situations resolved before they become an issue.

OneCommand’s Call Capture and Return is the fist call capture solution on the market to provide automatic follow up for all inbound callers. The follow-up message, likely from the dealer or general manager, can ask if the customer was satisfied with the service they received and offer the general manager’s direct line to call back if there were any issues.

Automatic call return allows the dealership to capture opportunities that may have otherwise been lost due to improper handling, and it ensures that all customer needs are met to the customer’s complete satisfaction. Additionally, a mapping capability will allow dealers to call up Google Earth and view the locations for inbound and outbound calls for each campaign, by week and by month.

"Analyzing the return on investment for ad dollars can be a challenge and capitalizing on every phone-up can be even more difficult. Yet, gaining this insight, and being attentive to every caller, can produce incredible improvement in marketing effectiveness and a significant increase in customer satisfaction," said Al Babbington, OneCommand CEO. "Being proactive regarding the customer's experience will not only provide the opportunity to ensure that all needs and expectations were exceeded, but also the chance to address any shortcomings immediately."