CEDAR FALLS, Iowa — Mudd Advertising has announced the launch of AdTracks, a new media campaign tracking portal for its auto dealer clients. AdTracks was designed to give dealerships the ability to track, measure and analyze all aspects of their advertising. The new service is accessible via the Internet from anywhere in the world, at any time of day, according to Mudd.
“The average dealership spends hundreds of thousands of dollars a year on advertising,” said Rob Mudd, agency division president of Mudd Advertising. “With AdTracks, dealers can now monitor the performance of their campaigns across all channels and at every level. It provides all the information dealers need to optimize their advertising and insure maximum ROI on their monthly ad expenditure.”
Data sections within AdTracks include:
Market Contains industry reports from research companies such as TNS and R. L. Polk & Co. that are specific to a dealer’s market, along with vehicle sales by zone, information on the dealer’s competition and dealership rankings.
Media Consists of detailed advertising campaign plans, programs and targets across all media channels, including tasks that need to be completed on a day-to-day basis, buy recommendations, budgets, media calendars and coverage maps.
Message Shows all TV, radio, direct mail and point-of-sale (POP) campaigns both active and archived, including run dates. Dealers can read current and archived scripts for radio and TV, listen to radio ads, view TV spots and see corresponding marketing collateral.
Measurement Contains ups and sold statistics by store over time, cost per up, graphs and charts of ups and sold, budgets showing weekly ad spend, creative campaign themes and their resulting ups and sold, metrics by individual store.
Communication Provides a calendar of upcoming and previously held meetings, along with a meeting recap section summarizing previously discussed topics and action items.
Mudd plans to allow dealers to view AdTracks data cumulatively or by individual months or years. Dealerships with more than one store also have the option of creating reports for each retail location in addition to comprehensive reports for the entire dealership group.
“AdTracks has given us a more efficient ad spend. We’re able to measure campaign results across any channel and make changes to increase response rates,” said Stanley Griffin Jr., sales manager at Beaty Chevrolet in Knoxville, Tenn. “One of the best features is being able to access the data wherever I’m at – at home, at the office or on the road. It makes it real easy to switch media whenever I need to.”