The redesigned 2008 Chevrolet Malibu conquested owners
of non-Chevrolet products at greater rates during May and
June vs. a year ago, according to the Power Information Network.
However, in many cases the conquest rates remained modest.
The movement to Malibu increased among owners of every non-luxury
brand except niche brands MINI and Scion, for which there
was no movement in either time period. The five non-luxury
brands with the greatest movement this spring
were the five non-luxury GM brands: Chevrolet, Buick, Pontiac, GMC and Saturn.
The movement from the Toyota, Nissan and Honda nameplates increased fivefold, fourfold and threefold, respectively, though the current rates are still below 1 percent. These low conquest rates from the major Asian brands suggest the domestics' efforts to win back import owners will be a long-term process.