FORT LAUDERDALE, Fla. –- The Southern Auto Finance Company board of directors has promoted Brian Switalski to president.

He will be responsible for executing the company's day-to-day business activities.

During the past year at SAFCo, Switalski has achieved a number of accomplishments. He implemented a new front-end system, which streamlined the way in which SAFCo reviews and approves credit applications. He restructured the company into an efficient regional buying center format, developed and implemented new credit processes, and refocused the leadership team.

Switalski, a seasoned automotive retail finance industry veteran, has over 20 years of extensive industry knowledge and expertise. He joined SAFCo from Ford Motor Credit Company, where he most recently served as manager of retail marketing. Prior to Ford Motor Credit Company, he served at Comerica Bank and Norwest Financial.

He holds a master's degree in business administration from Vanderbilt University and received his bachelor of science degree in business from Indiana University.

"I am very pleased to have attracted someone of Brian's caliber to SAFCo, as I believe that the benefits he has brought clearly show in our business results. Through it all, Brian has been a bright beacon of light in the form of a leader who has come to guide our company through this challenging period as well as the successful years I know we will have in the future," said George Fussell, founder, CEO and chairman of SAFCo.