SALT LAKE CITY — Automotive best practices and social community DrivingSales has announced the opening of the industry's first vendor ratings system in which dealers can rate and review their service providers in real time. The company promises to deliver a neutral online resource where dealers can learn about a wide array of products and services.
"Dealers get calls from vendors on a daily basis, and of course, everyone claims that they offer the best solution," said John Johnson, owner of John Johnson Dodge in Boonton, N.J. "It takes a lot of time and energy on my part to properly evaluate proposals and verify these claims. What DrivingSales Vendor Ratings offers is a way to streamline this evaluation process, and essentially the opportunity to consult with many dealers ... This is a great way to make informed decisions."
DrivingSales' dealer members can rate and reviews vendors in the Website's newly launched Vendor Ratings section. The ratings will be unveiled for DrivingSales members to view the first week of September. For vendors, DrivingSales offers dealer feedback and the opportunity for dialog on a neutral, third party platform, not to mention the chance to showcase their products and services to a broad audience of dealers.
"Real time, online user reviews are enough to make any service provider a little nervous," commented Mark Boyd, president of CarFolks and founding shareholder and board member of Auto Dealer Traffic Inc. "But any proactive business person today knows the industry is changing with the times and online user reviews are an increasingly important method to aid purchasing decisions, for both consumers and businesses."