COLUMBUS, Ohio — Internet marketing firm Auto Dealer Traffic Inc. has announced that Larry Tabloff has joined the company as its new vice president of sales. Tabloff will manage ADT’s business development team, oversee national accounts and customer relations, and develop and implement strategies for new client acquisition.
"Larry has more than two decades of senior level sales management experience combined with a very strong retail automotive background," said Todd Swickard, president of Auto Dealer Traffic. "His sales and market knowledge, and proven track record, will be of tremendous value as we continue our rapid expansion."
Tabloff is the former vice president of Veretech, a Hearst Business Media company responsible for selling and marketing Black Book Online. While at Veretech, Tabloff more than doubled the company’s dealer client base over a two-year period, and increased both average roof top revenue and monthly billing by almost 400 percent.
"Auto Dealer Traffic has an industry-wide reputation as an innovator in Search Engine Marketing and Search Engine Optimization strategies that help dealers dominate their market," said Tabloff. "I’m looking forward to creating new growth opportunities and sales channels that will take the company to the next level and beyond."
Tabloff is a graduate of the University of Illinois-Chicago, where he earned a BS degree in marketing. In addition to his work at Veretech, his prior experience includes senior positions at ADP and Toyota Motor Sales USA.