IRVINE, Calif. — CDMdata Inc., a Kelley Blue Book company, has announced that Enterprise Car Sales will utilize CDMdata's DigitalLot Solution in an effort to more effectively manage and market its used-car inventories. The system will be used to book in all vehicles sold at Enterprise’s 170 locations. Enterprise will also use the DigitalLot Solution to print window stickers, capture up to 32 photos, add video, and upload to the Internet, including Kelley Blue Book’s classified listings.

“We are excited to continue our partnership with CDMdata Inc.,” said Neal Schroeder, vice president of administration for Enterprise Car Sales. "The DigitalLot Solution has helped Enterprise place vehicles online efficiently with a lot of details, including Kelley Blue Book data and photos, which increases our online lead opportunities."

In addition, Enterprise has incorporated Kelley Blue Book Suggested Retail Values into their used-car listings on the Enterprise Car Sales Web site < to="" promote="" haggle-free="" buying="" and="" instill="" consumer="" confidence="" when="" purchasing="" a="" vehicle.="" />

“By integrating Kelley Blue Book values into the Enterprise Web site, consumers have easy access to all of the information they need to make an educated purchase decision, without having to leave,” said Mike Romano, senior vice president of dealer strategy for Kelley Blue Book and chief operating officer for CDMdata, Inc. “We are very pleased to have the opportunity to work with an organization such as Enterprise.”

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