ORLANDO, Fla. — Live chat provider ActivEngage has announced the launch of multiple language translation for live chat on dealership Websites. The new service was designed to lend dealers a competitive advantage by allowing them to engage potential buyers in their preferred language, without having to employ multilingual staff members.

"The more personalized communication can be with Website visitors, the more successful dealerships will be," said ActivEngage co-founder Todd Smith. "As a company, our focus is to help dealers engage their site visitors by offering the right message at the right time. And now, they can offer this message in the site visitor's language of choice, the language the visitor is most comfortable using."

When a visitor starts a chat session, ActivEngage detects each visitor's preferred language from their browser settings. The chat operator then asks the visitor if they would like to chat in that language and, if so, translations are related to the dealer in real time. The expanded service includes the 15 most frequently spoken languages by non-native English speakers in the U.S., including Spanish, French, Russian, Chinese and Korean.