FRANKLIN, Tenn. – Nissan Motor Co.'s luxury Infiniti brand launches it's annual year-end sales a month early in an attempt to lure customers dismayed by the credit crunch.
Infinit's "Limited Engagement Winter Event," which typically begins in December, offers zero percent financing for 36 months on all 2008 models. Longer term financing also is available and lease deals remain an option for buyers at Infiniti retailers.
"We know there is still a demand for the luxury and performance of Infiniti automobiles, but with the negative consumer news of late, consumer perception is there’s no financing available," said Ben Poore, vice president of marketing for Infiniti. "With Infiniti's Limited Engagement Winter Event, we're spreading the word that Infiniti has the cars buyers want, with the financing and lease options they need."
Poore also noted that while some automakers have held back, Infiniti continues to offer leasing as an alternative to traditional financing.
Financing for Infiniti vehicles will be offered through Nissan's captive finance arm, Nissan Motor Acceptance Corporation.
The Japanese automaker reported on Monday a 33 percent drop in U.S. sales for October.