FORT LAUDERDALE, Fla. — Internet-generated lead provider AutoUSA enrolled its 600th dealer in the Premier Dealer Program, setting a new benchmark in program sign-ups by an PDP partner.

"We’re a big supporter of the Premier Dealer Program, and have actively promoted it to our dealer clients because of the results we’ve seen," said Phil DuPree, president of AutoUSA. "It increases a dealer’s online presence and puts them in the spotlight on one of the most popular automotive sites in the industry."

The Premier Dealer Program was developed to help drive more in-market auto buyers to a dealer’s Website with increased visibility and positioning on Dealers receive exclusive lead territories, top placement in Edmunds’ Dealer Locator, dealer-branded advertisements throughout, custom-designed dealer PDP program Web pages and dealer endorsement messages.

AutoUSA was the first partner to offer the Premier Dealer Program, which was launched in 2006. Since then, AutoUSA’s program participants have consistently reported increases in lead quality and closing ratios as a result of the additional Web site exposure, according to the companies.

"AutoUSA has been a fantastic Premier Dealer Program partner," said Sean Peoples, executive director of business development for Inc. "Because they really understand how to help dealers realize the full benefits of the program, their success in promoting it is no surprise."