LEE, Mass. — Customer contact solutions provider @utoRevenue, a division of Dominion Enterprises, has announced the release of @utoText, a new product designed to enable dealers to enhance their customer experience during the service appointment lifecycle through a simple hosted portal.

"Text is another effective push-medium for auto dealerships to directly communicate with their customers and nearly guarantee an impression of that message," said Brice Englert, general manager of @utoRevenue. "Customer loyalty now is more important than ever and simple, efficient communications will increasingly be demanded by the ever-more-busy consumer. Launching @utoText at NADA 2009 is the perfect time for us to showcase our dedication to innovation and enable dealers to revolutionize the way they communicate with customers yet again.”

@utoRevenue hopes the new solution will provide dealers with the ability to build a database of opt-in text message subscribers and communicate in real time to gain approvals for repair orders, send service status updates, notify when a vehicle is ready and text appointment reminders to customers.