TORRANCE, Calif. — The first-ever Special Finance Institute training seminar will be held May 19 at Philadelphia's Hilton Garden Inn, and instructor Rob Hagen has announced that those who register by Monday, April 27 will receive a free, customized Website specifically designed to drive credit-challenged customers to their dealership.

"The purpose of the seminar is to give dealers the complete picture for running a special finance operation," Hagen said. "We want everybody who attends to come away with one piece already in place: a dedicated special finance Website."

Hagen, the founder/president of and a regular contributor to Special Finance, plans to cover all aspects of subprime auto sales and finance, including a breakdown of lenders, a review of operations and compliance issues, and — of no less importance — effective marketing.

"Most dealerships don’t want to market themselves as a special finance dealer, so a dedicated site is the perfect way to do just that without compromising the store's image," Hagen said. "Each site will be specifically optimized to attract customers searching for 'auto loans for bad credit' and similar phrases."

Special finance managers, F&I directors, sales managers and dealer principals are all welcome to attend. The $395 registration fee includes a take-home study guide, continental breakfast and a full lunch. Space is limited. To register, click here or call 310.533.2519 for more information.