SALT LAKE CITY — Special finance lender Prestige Financial Services has named Bryant Henrie as its new chief operating officer. As the firm's most senior executive, Henrie will direct efforts to capitalize on market opportunities and further leverage Prestige’s relationship with its parent, the Larry H. Miller Group of Companies.

"Prestige’s success is one of our top priorities, and Bryant has proven his merit," said Miller Group CEO Greg Miller. "He’s a man of expertise, character and leadership. His acceptance of this important responsibility gives us great confidence in the company’s future."

Henrie will end his 14-year term as senior vice president of dealership operations for the Miller Group to join the Prestige team. In his time at the nation’s tenth-largest auto retailer, Henrie was responsible for the performance of fifteen dealerships that generated more than $725 million in revenue and sold nearly 25,000 vehicles in six western states in 2008.

At Prestige, Henrie will lead a team of six senior managers with nearly 40 years of combined tenure with the company, complementing his own 27 years of industry experience. Now in its fifteenth year of operations, Prestige provides consumer financing solutions for automobile dealerships in thirteen states. The company manages a loan portfolio of over $575 million and is widely recognized for its innovative lending programs and industry-leading portfolio performance. Prestige recently established a new line of credit with Wells Fargo Preferred Capital, a facility that it is actively growing through syndication with other lenders.