AUBURN HILLS, Mich. — The Chrysler National Dealer Council, comprised of 17 Chrysler, Jeep and Dodge
dealers elected by the dealer organization to represent all dealers’ interests,
sent a letter to customers Tuesday stating support for the company’s
The letter states:
"On behalf of the Chrysler National Dealer
Council and the vast majority of our membership, we would like to voice our
strong support for the agreement Chrysler LLC has reached to establish a global
strategic alliance with Fiat to create a vibrant, new car company, and our
gratitude for the strong support of the U.S and Canadian governments.
We fully understood that we had to join other major
constituent groups -- including Chrysler’s employees, unions, suppliers and
lien holders -- in making the sacrifices and concessions required to build the
new Chrysler into a viable and highly competitive car company.
Unfortunately, that also means reducing the number of
dealerships in the Chrysler, Jeep and Dodge network, including some of our own.
We regret any hardship our long-time Chrysler Dealer colleagues and friends
face as we go through this process. While this is a painful and difficult step,
Chrysler and its dealer body will assist with the redistribution of products
from the dealers not moving forward with the new Company.
The move to a strong dealer body of 2,392 dealers
strengthens growth to invest in facilities to make for a more delightful owner
experience and improved customer service. Unfortunately because the industry
has declined nearly 40 percent in the past year, there simply is not enough
business to support more dealers.
Auto manufacturers and their dealer networks ultimately
share a common fate. Our success or failure is always mutual. We need a
healthy, profitable Chrysler. Chrysler needs a healthy, profitable dealer
Our customers can rest assured that a leaner, stronger
Chrysler, Jeep and Dodge dealer network is emerging to better meet their needs.
We continue to provide all warranty and service contract repairs for our
customers. We have exciting vehicles to sell with the highest level of quality
in Chrysler’s long history. And we offer extremely competitive prices and
attractive financial incentives. Chrysler will communicate to all owners any
dealership location changes for sales and service.
We remain profoundly grateful for the support of the
millions of owners of Chrysler vehicles. We take enormous pride in the
contributions we make to our communities, local economies and this great
industry. We are honored by the trust you have placed with us and look forward
to continuing to serve you for many years to come."