Fla. — AutoUSA, a provider of
Internet-generated leads to auto dealers, will provide
dealers with used-car leads from "The Trusted Marketplace," Kelley Blue Book's online car shopping program. The leads will be made
available to dealers on a pay-per-lead basis.
“We’ve had a very successful partnership with Kelley Blue Book over the years. They’re one of the industry’s top automotive advocates for both consumers and dealers,” said Phil DuPree, president of AutoUSA. “This new program expands our relationship, and allows us to provide dealers with high-quality used-vehicle leads.”
The Trusted Marketplace uses a technology platform that combines a search function with applied intelligence gained from millions of customer queries and transactions to present vehicles that best match each consumer’s search criteria and desired vehicle characteristics.
AutoUSA will offer leads from The Trusted Marketplace to auto retailers through a pay-for-performance business model in which dealers are only charged when a consumer engages via email or phone on a VIN specific vehicle. The pay-per-lead program will allow dealers to better manage their vehicle marketing expenses and purchase used-vehicle leads at a fraction of the cost.
“With 12 million visits to kbb.com each month, Kelley Blue Book is in a unique position to engage highly qualified, in-market vehicle buyers in The Trusted Marketplace and make them available to dealers in the AutoUSA Network in the form of leads,” said Mike Romano, senior vice president of dealer strategy for Kelley Blue Book. “This new agreement enhances a long-standing relationship between Kelley Blue Book and AutoUSA, and we look forward to bringing new leads and more business to their strong network of dealers."