McLEAN, Va. — NADA University, a new online education and training resource for auto dealers set to launch at the National Automobile Dealers Association (NADA) annual convention, in Orlando, Fla., Feb. 13-15, will feature a first-of-its-kind “Learning Hub” center designed to drive dealership performance and profitability.

In addition to a broad selection of all-new NADA online courses, dealers will also have access to industry-leading trainers who have been selected as Preferred Partners.

The Learning Hub will provide training programs for dealership staffs in key business functions using a wide variety of online and instructor-led courses, Webinars and workshops focused on business management, legal compliance, customer relations, human resources, and fixed and variable operations.

Among the initial group of leading industry trainers selected as NADA University Preferred Partners, these trainers will also be participating in NADA University activities at the convention:

  • Alan Ram, president and founder, Proactive Training Solutions (sales, telephone, management, Internet and BDC training)
  • Grant Cardone, chief executive officer, Grant Cardone (sales training)
  • Ron Reahard, president, Reahard & Associates (F&I training)
  • Don Reed, chief executive officer, Dealer Pro Training (fixed operations training)
  • Jeff Cowan, president, Jeff Cowan’s Pro Talk (service advisor training)

More Preferred Partners will be added as the Learning Hub expands its offerings to dealers.

“NADA University and its Learning Hub platform bring dealers the best in the industry for high-quality content and state-of-the-art training, all in one place,” said NADA Dealer Operations Committee Chairman Bill Underriner. “It gives you all you need – and a lot more – to improve business performance across the board.” 

“Access to the industry’s top trainers and high-quality information would be invaluable in any market conditions, but it can be an absolute ‘game-changer’ in today’s extraordinarily tight environment,” he added. 

The Learning Hub is one of four NADA University “automotive centers of excellence” designed to improve dealership performance, including: Academy (leadership development); 20 Group (performance improvement); and a Resource Toolbox (exclusive member and industry information providing the developments, regulations, trends and more impacting the auto industry). 

As part of the NADA University launch by NADA and the American Truck Dealers (ATD) at the February convention, demos will be available and member access credentials provided onsite at the NADA University booth (#1801) and the NADA University Studio (West C Lobby). Dealers will be able to personalize NADA University for their employees by recording their own welcome message or other leadership message – free of charge – while at the NADA University studio booth. It will be hosted on NADA University exclusively for the users from that dealership to see.

For more information on NADA University, visit: