INDIANAPOLIS — Autobase, a CRM solutions provider and a division of Dominion Dealer Solutions, will unite with sister companies, AVV and @utoRevenue, forming the automotive industry’s largest provider of CRM solutions for auto dealers.

Dominion’s CRM business unification is part of its strategy to serve dealers by providing the most comprehensive integrated solutions to manage a dealership’s CRM, Websites and inventory.

Robert Berndt, president of Dominion Dealer Solutions, explains, “Auto dealers are weary of working with disparate, overlapping technology solutions from multiple technology partners. Unifying the technology and expertise of the industry’s premier CRM, ILM, and retention marketing providers creates substantial value for our current and future customers. CRM unification is a critical and powerful step in the Dominion United roadmap.”

Bryan Anderson, founder and general manager of Autobase, has been tasked with leading the new organization.

“Our customers have trusted the Autobase name for over 20 years to deliver the very finest in automotive CRM software and marketing services. Now, with @utoRevenue and AVV joining with Autobase, the Dominion CRM companies advance with a single business vision, a unified product strategy, and the pleasure of serving thousands of dealerships. When you combine the talent and industry knowledge of nearly 300 individuals across three award-winning companies, our dealers benefit,” Anderson said.

Ed Braunbeck and Brice Englert, general managers at AVV and @utoRevenue, respectively, will continue in senior leadership roles within the new organization. Autobase will continue to be headquartered in Indianapolis, Ind., with offices in Columbus, Ohio; Lee, Mass., and West Springfield, Mass. Announcements about products and services as a direct result of the merger, will be made as early as the first quarter 2011.