HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing Inc. announced Sunday that it has agreed to become the DMS solutions provider for SoCal Penske.

SoCal Penske, which has 11 locations in Southern California representing 17 franchises, and two collision centers, begins the transition to ADP’s dealership management system (DMS) towards the middle of 2011. Once implemented, ADP will be providing DMS services to over 500 users. 

“Our dealer group was looking to build a strategic alliance with a dealership management system provider with the products, experience, and commitment necessary to help us grow our business. With their proven DMS, state of art ASP Managed Services offering, and strong client support team, ADP was the right choice,” stated Roger Penske Jr., president of SoCal Penske. 

“We are extremely excited to have SoCal Penske choose ADP as the provider of its dealer management system. Securing an account with the reputation and growth potential like SoCal Penske is a significant accomplishment for us,” stated Mark Hnilicka, vice president and general manager of enterprise accounts for ADP Dealer Services.