DETROIT — GMC launched a new Showroom Mobile App for smartphones designed to allow shoppers to research vehicle photos or videos, configure a GMC vehicle to their specifications or reviewing competitive comparisons. Also available are tools for locating a vehicle within local dealer inventories, requesting a quote, scheduling a dealer test drive or viewing current offers.

“We recognize that smart phones play an important role in our customers’ lives, including purchase decisions,” said John Schwegman, U.S. vice president of GMC marketing. “The new GMC Showroom App provides our customers with the advanced technology they have come to expect of the GMC brand and the convenience to easily engage with their GMC dealer.”

The GMC Showroom App is available from the Apple App Store and is scheduled for release on the Android Market by the end of July, according to the company. The app is compatible with the iPhone iOS 3.1 or better and any Android phone 1.6 OS or better, excluding Honeycomb. For more information, visit the GMC Showroom page on the Apple iTunes store.