COSTA MESA, Calif. — Traffic and visitor activity on NADAguides.com picked up between the third and four quarter of last year, the site reported today.
“NADAguides.com site traffic has had significant increases year over year, especially in 2011, indicating more and more consumers are researching before they buy," said Troy Snyder, director of product development at NADAguides.com.
Site traffic to the Motorcycle, ATVs and Utility Vehicle section posted an 18 percent increase year over year. The second half alone, traffic jumped 21 percent from 14 percent during the first two quarters of 2011, according to the site. NADAguides.com market analysts report motorcycle sales overall registered their first gains in two years during 2011, led by street bikes and scooters.
Interest in the Classic Cars section grew by 13 percent year over year. For the last three months of the year, Classic Car traffic increased 24, 25 and 26 percent, respectively, month over month.
Traffic to the Automotive section peaked in August, recording the highest number of unique visitors on NADAguides.com, according to the website. The section experienced an overall 9 percent increase in unique visitors as compared to the 2010 calendar year.
Consumer shopping interest for the Boats and Personal Watercraft section saw an overall 10 percent increase in consumer traffic over the 2010 year. The site’s analysts noted that historic traffic patterns show that consumer interest in boats and personal watercraft are seasonal, with the highest amount of shopping research activity recorded during the summer months. The month of July 2011 posted the highest level of research activity and traffic in that category ever recorded, according to NADAguides.com.
The RV section experienced an overall traffic increase of 10 percent during the second half of the year. Analysts noted that 8.5 percent of U.S. households now own RVs, up from 8 percent in 2005, indicating a rise in the number of people shopping online for these types of vehicles. Additionally, a current poll of consumers on the NADAguides.com website shows 52 percent of people looking for a specialty vehicle are interested in RVs.
Similar to the first half of the year, the total number of unique visitors to NADAguides.com continued to increase during the second half of the year at 12 percent, according to the website. August 2011 was recorded as its best month ever for total site traffic.
For more information, visit www.nadaguides.com.