DAYTONA BEACH, Fla. — eBay Motors has updated its eBay Motors Apple iPhone app to allow users to simply take a picture of a vehicle to instantly search for it on eBay and stream live, exclusive content. The app currently enables users to shop for vehicles and parts, but will now simplify sharing selections with friends and access to content.

The streaming feature will allow users to watch live broadcasts exclusive to eBay Motors from auto events and races directly from their iPhone or iPod Touch, according to the company. To kick off this feature, former Le Mans winner Justin Bell will host live, behind-the-scenes coverage at the 50th Anniversary Rolex 24 at Daytona International Speedway, Jan. 26-29.

In addition to live streaming, new features for the eBay Motors iPhone app include the Vehicle finder tool; notifications when being outbid, items are ending or updates have been made to current offers; stock images of vehicles to use in the Garage; and the ability to share parts and vehicles via Twitter.

“Car lovers have embraced mobile shopping with 127,000 parts and 2,800 cars sold each week worldwide through eBay mobile applications alone," said Steve Yankovich, eBay’s vice president of mobile. “We are enhancing this experience with entertaining original content and Vehicle Finder image search.”

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