CARLSBAD, Calif. — Auto Point Inc. was selected by General Motors as a Customer Sales and Service Retention (CSSR) Plus-up Vendor for an important segment of GM customers.

"There are a limited number of companies that are approved as Plus-up Vendors, so it's a big compliment to Auto Point to be chosen," said Jim Roche, Auto Point founder and president. "Americans are keeping their vehicles far longer than they did just a few years ago. Customers with older model vehicles are a key group for GM dealers to reach."

Auto Point is a customer relationship management firm that uses email, text, video, phone and direct mail to reach customers throughout the four phases of the ownership lifecycle — first sale, after sale, maintenance and service, and repurchase. By integrating with the dealer management system and ensuring that all communications come from a single source, Auto Point's Ownership Lifecycle Services offers dealers a consistent and cost-effective strategy for driving customers to their service department.

"The average age of a car on the road is 11.1 years, while the average age of a truck is 10.4 years, a record," Roche said. "As cars age, they have more service needs, which can mean more service revenue for dealers."

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