HOUSTON GSFSGroup announced that Keith Cooper has been appointed director of the company’s national sales division. He will be responsible for leading GSFSGroup’s national team of agents and cultivating partnerships with independent agents, according to the company.

Cooper, who brings more than 25 years of industry experience, will work out of the company’s Houston headquarters and report directly to Alan Bond, the company’s vice president of national sales. Cooper most recently served as the president and COO of Tri-PAC in Denver. Prior to that, Cooper was the president and general manager at Walkaway USA LLC in Irving, Texas. He’s also held several positions during his 18-year stint with EFG Companies, including senior vice president.

“We couldn’t be more excited to welcome Keith into the GSFSGroup family. His experience speaks for itself and his strong background fits very well with our ‘customer first’ culture,” said Steve Amos, president of GSFSGroup. “Not only is he a nationally recognized income development strategist, but he is also one of the very few candidates that is proficient in all five dealer participant programs, including dealer-owned warranty company, dealer obligor, retro, NCFC and CFC.”