SAN CLEMENTE, Calif. — DealerSocket has launched Smart Reply, a solution that allows dealers to reply to Internet leads with more with concise and accurate content tailored to their specific vehicle interests.

“We're really fired up about launching Smart Reply because this technology surpasses traditional CRM solutions that simply send a text-heavy e-mail with little imagery that oftentimes doesn't contain the actual information a customer requested," said Brad Perry, DealerSocket co-founder and CTO.   

Smart Reply further streamlines auto CRM by giving dealerships an added edge to satisfy tech-savvy customers who increasingly use mobile tools like Wi-Fi and smartphones to shop. Along with Smart Reply, the company recently released Smart Workplan, an enhancement that works in conjunction with other DealerSocket products to provide dealerships with a smarter internet process.