IRVINE, Calif. — Momentum CRM, a provider of software-as-a-service (“SaaS”) enterprise relationship-management solutions for franchised and independent auto dealerships, has announced its integration with AutoAlert, Inc., a data mining, lead generation, and sales opportunity provider.

This real-time, bidirectional integration embeds AutoAlert functionality directly into the Momentum CRM, giving users access to either system via a single login. It also eliminates redundant data entry. Tools and information, including customer and vehicle data, assigned “Alerts," and work notes entered into one system are automatically available into the other.

“This integration will further benefit our shared customers by bringing AutoAlert’s best-in-class product into our Momentum CRM,” said Roger Niederland, owner and co-founder of Momentum. “Through this integration, we’ve further simplified how our dealers will communicate with, sell to, follow up with, and retain their customers’ business.”