ATLANTA — Cox Automotive announced that it will be bringing Dealertrack, Dealer.com and MakeMyDeal together to deliver a comprehensive digital retailing solution. The integration, the company states, is part of several enhancements the firm is planning to roll out to the Dealer.com websites.
The digital retailing solution will integrate MakeMyDeal into Dealertrack’s credit application and sales and F&I portal. This integration will give consumers the ability to submit a credit application through a dealership’s website after coming to an agreement on the terms of the deal. The combined systems will then transition consumers to the physical storefront to finalize the deal and delivery, according to the company.
Once a customer has transitioned to the store, dealership personnel will be able to work and complete the deal using Dealertrack sales and F&I portal, its digital retailing showroom app, and CRM solutions.
“Dealers will benefit by giving shoppers a more robust online-to-in-store experience, all while maintaining control of the deal and improving upon their workflow efficiencies,” said Mike Burgiss, vice president digital retailing for Cox Automotive. “Our vision is to enable the success of retailers in the evolution from digital marketing to digital deal-making, and onto the ultimate stage — the digital transaction.”