MISSISSUAGA, Ontario — Dealertrack Technologies announced today it has entered into an exclusive partnership with DealerCorp to expand its F&I solution suite in Canada.
According to Dealertrack, the software company is combining its credit application network with DealerCorp's desking technology to help Canadian dealers connect their showrooms and business offices through an integrated workflow.
“The car-shopping experience continues to be the key to closing deals and creating a satisfying customer experience,” said Mark O’Brien, senior director of dealer solutions for Dealertrack Canada. “Working on the structure of a car purchase, including financing while the customer is in the store, can be the difference between making the sale or having the shopper walk out the door. This tool will help to enrich the buying experience for the customer by providing a greater level of transparency and professionalism during the process.”
The retail management solution will allows dealers to work collaboratively with customers to structure deals and payment option. It also offers customized F&I presentation tools.
"The partnerhsip with Dealertrack was exactly what we were looking for," said DealerCorp CEO Gordon Leach. "Not only are we thrilled to get this exciting product to market with such a dynamic company ... we are combining the unique technologies of both organizations. This new partnership will develop innovations that we believe will take the automotive retail experience to the next level."
Dealertrack will be demonstrating its new desking solution beginning on April 1 at the 2016 National Automotive Dealers Association Convention & Expo.