EFG Cos. introduced Lifetime Start Battery Protection, a finance-and-insurance solution designed to turn one of the most common ownership frustrations—dead batteries—into a consistent driver of dealership traffic, retention and revenue.

By delivering everyday value to vehicle owners, the program creates ongoing touchpoints intended to bring customers back to the showroom and service drive throughout the life of the vehicle.  

EFG Cos.’ new Lifetime Start Battery Protection is designed to help auto dealers increase service drive traffic, strengthen long-term customer relationships, and deliver practical, everyday value to vehicle owners.

The F&I product addresses one of the most common ownership issues—battery failure—by helping customers avoid unexpected replacement costs while supporting the long-term reliability of their vehicles. Positioned as both a protection and loyalty solution, the program creates a consistent reason for customers to return to the dealership throughout the life of the vehicle.  

 “This program turns a routine pain point into a powerful retention strategy,” said EFG Cos. Chief Revenue Officer Eric Fifield. “As new vehicle sales decline and consumers struggle with economic challenges, this program gives dealers a built-in reason to reconnect with customers, while customers gain confidence knowing they’re protected from unexpected battery failures. It’s a valuable differentiator while boosting backend revenue.”  

Unlike traditional protection products that are used only when a failure occurs, Lifetime Start Battery Protection is structured to keep customers connected to the dealership over time. Simple program requirements, such as routine battery maintenance and periodic ownership verification, encourage ongoing engagement while reinforcing retention strategies.  

Coverage is available for new and preowned vehicles. In addition, dealers can offer flexible options, including standard coverage for battery replacement and enhanced coverage that includes tax and labor, further supporting customer satisfaction and F&I profitability.  

The company said the product can be seamlessly incorporated into existing F&I menus and service department strategies.