ATLANTA — Cox Automotive has named Brian Geitner president of its Media Solutions Group. He will oversee the company’s Autotrader, Kelley Blue Book, and Dealer.com business divisions and brands.
Geitner will begin his new role on Monday and will report directly to Mark O’ Neil, COO of Cox Automotive, according to the company. He succeeds Jared Rowe, who is departing the company for a new opportunity outside of the automotive industry.
“We are thrilled to have Brian lead the Media Solutions Group and continuing to oversee the evolution of marketplace to matchmaker, positioning the businesses to bring the right buyer to the right customer through an experience that leaves both parties fulfilled,” O’Neil said.
Geitner previously served as president of Cox Automotive’s Financial Solutions Group. The division includes NextGear Capital, a finance source serving more than 23,000 dealers across North America, the United Kingdom and Ireland. Under his leadership, the company doubled in size, expanded internationally, and became a powerful financing option for wholesale and independent dealers.
“I couldn’t be more thrilled to join the Cox Automotive Media Solutions Group, consisting of two of the strongest third-party automotive sites, Autotrader and Kelley Blue Book, which bring more than 35.8 million unique monthly visitors and reach 65 percent of all car shoppers, as well as Dealer.com, one of the leading automotive digital marketing solutions,” Geitner said.