NEW ORLEANS — Predictive analytics and marketing automation technology provider automotiveMastermind will showcase its latest offerings at the 2017 National Automobile Dealers Association (NADA) convention, which will be held Jan. 27–29 at the Ernest N. Morial Convention Center in New Orleans.

“Dealers cannot rely on price alone to drive sales — for the first time, they can use a more sophisticated technology to tell them who is ready to buy and why,” said Marco Schnabl, founder and CEO of automotiveMastermind. “Our unique approach is highly successful because we reveal the motivating factors that pertain to each prospective customer. The moment a dealership goes live with our technology is the moment they start to see significant success.”

The technology was designed to empower dealership sales teams with key insights and valuable information on its top prospects. Its proprietary algorithm crunches thousands of data points, combining DMS information with reams of “big data” — which could include social media, financial, product and customer lifecycle information — to calculate how likely a consumer is to purchase a new vehicle now.

The system distils the data into a proprietary “Behavior Prediction Score” that ranges from zero to 100. The higher the score, the more likely the customer is to buy. The provider takes this information one step further by layering on microtargeted email and direct mail campaigns.

NADA attendees can demo the automotiveMastermind platform by clicking here to RSVP or by visiting Booth No. 4655 at the show.