CHICAGO — LotLinx today announced the expansion of its VIN-specific LotLinx TURN suite with the release of LotLinx VS - VINdrop. This new offering is designed to boost end-of-month performance and revenue goals by generating up to 10 additional sales in 10 days through a blast of 15 low-funnel shopper vehicle-details-page (VDP) views per VIN.
Added to LotLinx TURN, a platform that provides dealers with metrics on shoppers targeted, total spend, sold VINS, conversions, and engagements on VDPs, VINdrop was created in response to the company’s internal research showing that dealers experience sales spikes in the final seven days of each month, particularly around holidays like Labor Day and Christmas.
“VINdrop enables marketers to laser-focus their efforts during peak periods of consumer shopping, and ensure their digital strategy is ‘firing on all cylinders’ to support incremental sales and vehicle turn,” the company stated in its press release.
The core of LotLinx’ technology platform is its VS - Omni-Channel campaigns, which identifies VIN-specific shoppers in a dealer’s market and delivers them straight to the dealer’s VDP. VINdrop was designed with the success of VS - Omni-channel in mind, officials said, but with the intentions of being used alongside traditional media, and with the ability to be customized for time-sensitive campaigns that deliver shoppers as quickly as they’re available and for as long as budget allows.
“The opportunity to combine LotLinx VS - Omni-Channel and VINdrop campaigns provides dealers with exciting new sales opportunities, enhancing their ability to make better marketing decisions and improve ROI on digital ad spend,” the company stated.