Mitsubishi Motors announced a new brand-driven mid-to long-term vision beginning in fiscal year 2026 and looking ahead to the 2030s.

The company said it “aims to enhance customer satisfaction and corporate value by strengthening distinctive products and the brand.”

Alongside the new growth strategy, Mitsubishi plans to “enhance cost competitiveness, optimize its break-even point in line with business scale and improve productivity through [artificial intelligence] and digital transformation” via a structural transformation. 

Key initiatives of the Japanese automaker’s updated vision include:

• Launching the all-new Pajero in the current fiscal year. It discontinued the cross-country SUV in overseas markets in 2021 and characterizes the relaunch as an embodiment of the brand that it plans to develop into a series.

• Focusing resources on the brand’s strengths, like off-road vehicles, and launching 13 models over the next six years

• Promoting its “Revenue Enhancement Strategy 2.0” to evolve its value proposition

• Strengthening business beyond new-vehicle sales by supporting used-car sales, sales financing, after-sales services and parts and accessories

• Optimizing parts and component sharing and promoting global procurement strategies

• Leveraging new and existing alliances and partnerships to complement its product lineup

Mitsubishi, said it's targeting an operating profit of approximately $999 million and an operating margin of 4.5% in fiscal year 2029. For fiscal year 2030 and onward, it aims to achieve an operating profit of about $1.25 million to $1.5 million and an operating margin of 5.5% or higher. 

The automaker also plans to invest approximately $6.25 billion, with shareholder returns totaling around $625 million.